GoodCleanWholesomeFun

Well, it’s not much of a secret. This ad, direct from the Victoria’s Secret web site, clues us in that the undies on display are “Young, Sexy, Italian.” (emphasis, as though it were needed, mine)

Excerpt: “We have so much gotten off our heritage,” CEO Sharen Jester Turney said in a conference call with analysts. Responding to the past year’s weak sales and focus-group feedback, she said, “We will return to an ultra-feminine lingerie brand to meet [customer] needs and expectations.”