Studies found that people who thought they were drinking alcohol behaved exactly as aggressively, or as affectionately, or as merrily as they expected to when drunk. ‘No significant difference between those who got alcohol and those who didn’t. Their behavior was totally determined by their expectations of how they would behave.’
— Binge Drinking - When People Drink Themselves Silly, and Why (New York Times) Much here about concept that “the dynamics of bingeing may have more to do with personal and cultural expectations than with the number of upside-down margaritas consumed. “
