“ Life with fewer market norms and more social norms would be more satisfying, creative, fulfilling and fun.
— Dan Ariely, author of Predictably Irrational, reviewed in New York Times “Obviously, this sly and lucid book is not about your grandfather’s dismal science. Ariely’s trade is behavioral economics, which is the study, by experiments, of what people actually do when they buy, sell, change jobs, marry and make other real-life decisions.”
