Leonard Cohen shared this entrepreneurial vision with a friend:
Leonard once told me he was going to come out with his own cologne. It was going to be called “Indifference,” and its slogan was going to be “I don’t give a shit what happens”
Inspired by this concept, the Heck Of A Guy Creative Department has stepped into the breach to construct the prototype ad for Indifference. From Leonard Cohen & The Sweet Smell Of Indifference
